Thursday, 1 March 2012

PR in Hollywood is a full time Job

In Canada, we have to worry about three things - keeping everyone happy, hockey and remaining up to date with what’s happening in our "linguistic, geographic and economic neighbour, the United States." -quote from Wikipedia. There are three big areas that we tend to focus on when it comes to our good old Canadian Media Coverage - Government, Sports, and Entertainment. Now, I am not saying that we don't have buzz worthy news here in Canada, but what I am trying to say, is what happens down in Los Angeles California seems to have some sort of special power over the consumer world. Meaning, we want to be closer than ever and with social media that has never been easier. I enjoy my entertainment news that is why I would like to dedicate this blog surrounding the gossip within the hills of Hollywood and how social media plays its role.

We all know the story behind the Chris Brown and Rihanna situation. The first time I had heard of the events that took place, I couldn't help but think of this in a Marketing sense. Marketing your "star" image is becoming very easy to maintain, if done appropriately. However, if actions (such as Browns) happen, how does one manage the flow of information between an  organization (in this case the American singer/songwriter) and its publics (the music fans). Well, if you have a great team of PR, that shouldn't be to hard - just tell the man the appropriate thing to say (or tweet). In the case of Chris Brown and Rihanna, this has probably been a full time job as seen recently - the case may have been closed, but the listeners/ critics have long not forgotten.

For Rihanna, such a situation has actually "helped" her launch some very powerful music material - after a long road of recovery of course. For Chris, it’s been quite a road in making an "appropriate" comeback. In 2011, I read article that resurfaced the 2009 incident. CTV sat down to talk with PR expert Mike Paul in an interviewed titled "What should Chris Brown do to repair his image?". A lot of great points were brought up, however - C "Breezy" strikes again in 2012, when his preformance on the Grammy Awards sparked rage with Country singer Miranda Lambert. She tweeted "How dang long did they give Nicki Manaj to do whatever that was? Strange. And Chris Brown twice? I don't get it. He beat on a girl...".  This has recently evolved into more feud with WWE Champ  CM Punk (whom also sides with team Rihanna).

With all of this said, should stars be allowed to use social media?! If so, when is a good time even consider shutting down their accounts?! We all know that whats said on social media sites (such as twitter) STAYS online. In the case of Chris Brown, I doubt the PR team will have anytime off with the events that have taken place recently. May I suggest the wise words of the Reputation Doctor Himself (Mike Paul) "maybe he needs to get comfortable with his past and say sorry  if he's ever going to rehabilitate his image".

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