1 )WHO you know
2) your EXPERIENCE - or what makes you different then the other guy.
If you have both of these, you should be set. Sometimes, for the most part – it really is not that easy. For the world of Advertising and Marketing, if you are interested in working with any Agency – your experience is KEY. Its a competitive field, and you really have to:
- Believe in what you can do
- Be confident
- Be able to say no; if you feel you are taking on too much by saying yes.
I remember sending out a ton of emails requesting a “moment of your time” and finally I heard from not one but two companies. One of the replies was from a mobile marketing agency in Toronto -Plastic Mobile. The reply stated that they had been extremely impressed with my resume and they would like to set up an interview for a 4-6 month PAID internship. The other was from a Vancouver based (not – for profit agency) – Co Development Canada. Both positions were suggested through my college professors. After having sat down with Plastic, I quickly realized that I had walked into a super competitive position and gave it my best shot. Unfortunately I did not get the internship in Toronto but had managed to secure a position in Vancouver.
Most Internships are free work.. but sometimes (in the case of Plastic Mobile) it can be the total opposite. Regardless, you have now secured a company willing to take you on board. Now you have to put every effort to keep that position and maybe get a job.